2023 Fall > UGRD > mkt > mkt 310
Data Analysis for Marketing Management
Course #: mkt 310
Description:
Familiarizes students with data analysis techniques for marketing decision making. Emphasis is given to secondary data and secondary data processing. The course makes extensive use of computers and commercial software: word processing and graphics programs, spreadsheets, and statistical analysis packages containing data description, bivariate and multivariate models. It also emphasizes report writing and oral presentation skills.
Pre Requisites:
Pre-req = MKT 301 and MSIS 111 (or approved substitutes), pre-req (or co-req) MATH 134, 135, 140, 141, 145 or 146 and a minimum of 60 creditsMGT majors only
| Section | Class Number | Schedule/Time | Instructor | Location | |
|---|---|---|---|---|---|
| 01 | 1804 | TuTh 11:00 - 12:15 pm |
Powers,Robert J | McCormack M03-0430 | |
|
Session:
Regular
Class Dates:
09/05/2023 - 12/13/2023
Capacity:
36
Enrolled:
37
Status:
Closed
Credits:
3/3
Class Notes:
Pre Requisites:
Pre-req = MKT 301 and MSIS 111 (or approved substitutes), pre-req (or co-req) MATH 134, 135, 140, 141, 145 or 146 and a minimum of 60 creditsMGT majors only
Course Attributes:
Non-degree exclude from list
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